Growth Analytics & Campaign Optimization for Mobvista
Client
Mobvista
Year
2021
As a game analyst intern, I delivered in-depth data analysis and created 10+ adoptable competitive reports for stakeholders. I conducted hands-on game testing to identify product selling points and player segments, translating insights into advertising strategy recommendations. I also built detailed user profiles for 30+ mobile games (e.g., Call of Duty: Mobile, Design Home™: House Makeover, etc.) across international markets, supporting performance-oriented targeting and market positioning decisions.
All sensitive information has been anonymized in accordance with NDA requirements
Scope of Work
Game Research
Competitive Analysis
User Analysis
Marketing
