Available for April '26

Design that
delivers results.

User-centered strategy that informs action, not just insights. I design research, content, and digital experiences that understand audiences and translate data into meaningful growth.

Collaborated with

Collaborated with

Services that
supercharge your business.

My tech stack

Figma

Hootsuite

Googleanalytics

Canva

Shopify

PR

ChatGPT

Slack

Communication Coordinate

Marketing Campaign

Game Operation

Product Planning

Social Media Management

Video & Photo Editing

User Research

Designing experiences
that solve real problems.

Zikang Deng

Product Marketing & UX Research & Certificated Photographer

My work history

Hypergryph

International Product Planning

2025.05 - 2025.08

Varsity Blue

Sports Photographer

2024.09 - 2025.04

Yostar

Internation Operation

2024.04 - 2024.08

Show all

I love turning ideas into meaningful through research and communication. What started as curiosity about games and digital platforms gradually became a career when I realized how thoughtful strategy and design can shape how people think, feel, and engage.

I focus on building experiences and campaigns that serve a real purpose not just content that looks good, but communication that connects and drives impact. Whether I’m planning a social campaign, designing a survey, or refining a digital experience, my goal is to create something clear, intentional, and easy to engage with.

I'm a bit of a perfectionist when it comes to the small stuff, the tone of a message, the structure of a report, the clarity of a visual. That attention to detail helps me collaborate effectively across teams and build trust with partners, because they know I approach every project with focus, ownership, and a commitment to doing it right.

In my free time, I enjoy heading outdoors with my camera. I’m an experienced birdwatcher and hiker, and you can find my photography work at here.

Photography Sample Link

Your questions
answered.

01

Are you focused more on games or product design?

Both. My background in game design gives me strong player empathy and interaction thinking, while my product and service design work strengthens my ability to design scalable, system-level experiences.

02

Do you have experience working with cross-functional teams?

Yes. I’ve worked closely with PMs, localization, creative production, and operations teams. I’m used to aligning priorities, providing design references, and ensuring outputs meet quality standards through structured QA.

03

How do you turn player feedback into design actions?

I synthesize qualitative feedback into patterns, prioritize issues by impact, and translate them into actionable design recommendations. I focus on what players repeatedly struggle with, not one-off complaints.

04

Can you work across global audiences?

Yes. I have experience working in bilingual contexts and localization workflows. I care about tone, clarity, and cultural nuance, especially in UI copy and player-facing messaging.

05

How do you handle confidentiality and intellectual property rights?

I take confidentiality seriously. All client information and project details are kept strictly confidential. Upon project completion, you'll own full intellectual property rights to the final designs.

Headshot of *Designer Name*

Still not sure?
Book a free discovery call.

Still not sure?
Book a free discovery call.

Learn more about how I work and how I can help you and your business take the next step.

Learn more about how I work and how I can help you and your business take the next step.