(Project)
Forestry, in plain language
(Client)
Ontario Ministry of Natural Resources
(Year)
2026
(Role)
Forestry Marketing
(Scope)
Marketing Campaign, Graphic Design, Project Management
(The challenge)
Make a government programme feel as clear and inviting as a consumer brand.
(Outcomes)
100+
graphics across 4 social media platforms
15
videos produced
2
plain-language SOPs written
3
recurring workflows automated
(Ontario Wood)
A brand that lives in its 463 partners.
Ontario Wood is the province's mark for wood products that are grown locally, sourced sustainably and crafted with care. The leaf logo is only the sign. What carries the brand is the people who use it: sawmills and lumber yards, timber framers, cabinet makers, people who turn cutting boards, Christmas tree farms.
The ministry's public partner list has 463 of them in 239 towns, sorted into six kinds of product. For this page I put every one on the map at its own coordinates. Nine in ten sit below the 46th parallel, where most of the province lives. The rest run north and west, as far as Hearst and Ear Falls.
Pick a category, and the map answers the question a shopper actually has: who makes this near me?
463 partners, 6 kinds of product, one province
Pick a category to see who makes it · hover a dot for the name · click for details · zoom in where it gets busy
Drawing Ontario…
A partner can sit in more than one category, so the six counts add up to more than 463.
Partners: Ontario Wood partner list, Ministry of Natural Resources (also in the Ontario Data Catalogue) · base map: Natural Earth
(Content)
Technical forestry, in plain language.
I joined the Ministry of Natural Resources in Sault Ste. Marie in June 2026 as a forestry marketing intern. The source material is technical forestry information. The reader is someone scrolling on a phone.
So the work is translation. So far that is more than 100 graphics and 15 videos across four social media platforms, each one a piece of forestry made clear and accessible.
(Standards)
Three rules before anything goes out.
Public-sector content answers to more than taste. I consult with staff and partners so that every piece of communication meets three requirements.
A
AODA
The Accessibility for Ontarians with Disabilities Act. Everyone has to be able to use it.
B
Bilingual
It has to work in English and in French.
C
OPS visual identity
It has to look like it comes from the Ontario Public Service.
(Process)
Two SOPs, one way of working.
Before a piece is public it goes through review, accessibility checks, approval and publishing. I wrote two plain-language SOPs that standardize the four-stage review, accessibility, approval and publishing workflows, so the steps stay the same whoever picks the work up.
(Events)
The brand, in person.
Some of the work leaves the screen. I coordinated exhibits at the CTFO Field Day, the Cottage Life Show and other events: the displays, the promotional materials, and the conversations with the visitors who stopped by.
(Automation)
Three recurring jobs, automated.
Some tasks keep coming back. I automated three recurring workflows with Visual Studio Code and Microsoft Copilot: social media production, SOP updates and digital asset management, so the routine parts take less effort.
(Final thoughts)
The job is still going, and this page will grow with it.
(Next step)
Want the full story behind this project? I'm happy to walk you through it.
