(Profile)
Product planning and media operations, with three years of product experience. I start from the user experience and what people actually need, and I've taken several marketing campaigns from 0 to 1 and through their next iterations.
(Experience)
01
Forestry Marketing Intern
Ministry of Natural Resources
- Produced 100+ graphics and 15 videos across 4 social media platforms, translating technical forestry information into clear, accessible content.
- Developed 2 plain-language SOPs, standardizing 4-stage review, accessibility, approval, and publishing workflows.
- Coordinated exhibits at the CTFO Field Day, Cottage Life Show, and other events, managing displays, promotional materials, and visitor engagement.
- Consulted with staff and partners to develop communications aligned with AODA, bilingual, and OPS visual identity requirements.
- Automated 3 recurring workflows using Visual Studio Code and Microsoft Copilot, streamlining social media production, SOP updates, and digital asset management.
02
Co-founder & Principal Operations Manager
Frontier Messenger
- Produced two GTA film community events (~500 attendees each) and ran community communications across channels, from turnout to post-event feedback.
- Ran Instagram and X campaigns and media buying that generated 200K+ impressions and 400+ registrations and orders.
- Worked with the design and web teams to refine the Shopify UX across 20+ products and co-designed merch; manage a KOL network of 10+ local artists.
03
UX Researcher
Centre for Effective Practice
- Coordinated 15 usability tests for a clinical tools redesign, planning 5 clinician sessions and 5 comparative tasks.
- Supported the final client handoff: report writing, the presentation, and a synthesis of ~16 hours of stakeholder and team meetings.
04
International Marketing Planning
Hypergryph
- Monitored and analyzed social performance across channels with 270K followers and ~900K monthly views.
- Wrote twice-daily media intelligence briefings on public sentiment, industry news and online discussion to support communications decisions.
- Coordinated regional campaigns for the Taiwan market, lifting participation and cutting launch-period negative sentiment by ~6%.
- Produced 300+ digital assets a month with the marketing, UX research and design teams in Figma, Photoshop and DaVinci Resolve.
05
Service Designer (Capstone)
Loblaws
- Built end-to-end service maps of the PC Express ordering flow and turned interview insights into key opportunity areas.
- Ran a heuristic evaluation and journey-based analysis; proposed improved flows and service concepts within feasibility constraints.
- Delivered the final service design report and validated concepts in stakeholder reviews; parts of it were taken forward into implementation.
06
Sports Photographer
University of Toronto Varsity Blues
- Edited and delivered nearly 2,000 photos from 30 games in Lightroom and Photoshop.
- Turned around 90% of images within 12 hours, contributing to the 2024–25 OUA Best Social Media Account award.
- Curated the standout shots from nearly 17,000 frames each season.
07
International Game Marketing
Yostar
- Led the North America (US/Canada) social channel: ~1.2M monthly impressions and 2,000+ net new followers through content planning and community insight.
- Ran 30+ market analyses across the US, Canada and Mexico and turned them into audience targeting and campaign recommendations.
- Designed and deployed surveys reaching 100K+ players; synthesized the quantitative and qualitative feedback into insights the PR and UX teams adopted.
08
NA Product Media Buying Analyst
Mobvista
- Supported ad operations with traffic analytics tools (Sensor Tower, App Annie), delivering 7 optimization strategies across 4 mobile games with ~1M active users.
- Wrote user persona reports for 20+ mid-core, hardcore and overseas mobile games to sharpen ad targeting.
- Evaluated the user experience of ~40 advertised products (including Shopee and Call of Duty: Mobile) with marketing optimizers and turned the findings into refined campaign strategies.
(Education)
University of Toronto
Master of Information
Concentrations in UXD & HCDS
2024 – 2026
Honours Bachelor of Fine and Applied Arts
Game Design & Development (UXD Specialization)
GPA 3.82/4.0 · Dean's List Scholar, twice
2020 – 2024
(Certifications)
AODA Certificate
OSG
04/2026
Level 1 Certified Instructor
Canadian Ski Instructors' Alliance
03/2026
Drone Pilot Certificate
Transport Canada
07/2024
Nikon Professional Services Campus Program
Nikon Canada
09/2024
TCPS 2: CORE
Government of Canada
07/2020
(Tools)
Editing
- Photoshop
- Lightroom
- DaVinci Resolve
- Final Cut Pro
- CapCut
Product & UX
- Figma
- Miro
- Jira
- Canva
Web & CMS
- WordPress
- HTML/CSS
- Framer
Analytics & Data
- Tableau
- Power BI
AI
- AI-assisted research & content workflows
- Vibe coding
(Skills)
Core
- Service operations
- Product design
- User research
- Media editing
Methods
- Experimentation
- User research
- Data-informed decisions
Systems
- Design systems
- Documentation
- Pipelines
Collaboration
- Cross-functional teams
Domain
- AI-assisted products
(Languages)
- English
- Mandarin (native)
- French
(Contact)
Let's talk.
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