(2021)
Started in games from the business side: as a game analyst at Mobvista I learned how products are positioned, measured and scaled for user acquisition.
(2024)
Ran global social operations for Aether Gazer at Yostar, shot sports for the Varsity Blues, and led the service design film for a PC Express redesign at the University of Toronto.
(2025)
Planned Traditional Chinese product operations for Arknights at Hypergryph — localisation pipelines, QA standards and community listening for a live game.
(2026)
Now in forestry marketing at Ontario's Ministry of Natural Resources, bringing the same research-first approach to the Ontario Wood brand.
(Introduction)
I love turning ideas into something meaningful through research and communication. What started as curiosity about games and digital platforms became a career once I saw how thoughtful strategy and design shape how people think, feel and engage.
I build campaigns and experiences that serve a purpose — not content that only looks good, but communication that connects. Whether it's a social campaign, a survey or a service flow, I aim for something clear, intentional and easy to engage with.
I sweat the small stuff: the tone of a message, the structure of a report, the clarity of a visual. That care is why teams trust me with the details.
Worked with
(Approach)
Listen first.
Find the pattern.
Design the fix.
Measure what changed.
(In numbers)
5+
Years in marketing, operations and research across games, retail and the public sector.
8
Roles, from global game publishers to Canada's largest food retailer and the Ontario government.
3
Working languages — English, Mandarin Chinese and French — for localisation and global audiences.
(Games)
Shuffles by itself · tap the deck for the next one
01 / 04
(Service design)
PC Express, future state
01 · Product discovery
Customers browse PC Express on app or web and can add no-stock and low-stock items to a wishlist, to be notified later.
The blueprint walks itself · tap a stage
Open the case study
(Recognition 2020–2026)
Recognition(7)
(Recognition)
(From)
(Year)
(Contact)
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